The future of the US beauty industry will be multicultural
www.nlcamerican.org
Multicultural women are propelling the US beauty industry forward, revealing that Hispanic women are the most enthusiastic when it comes to experiment new products meanwhile Black women are more likely to be interested in natural beauty trends.
Hispanic women who perform a beauty routine are also more likely to be interested in multi-purpose beauty products, meanwhile, Black women are more likely to be interested in trends surrounding natural beauty products.
“It’s an exciting time for multicultural beauty in America as more and more brands are developing products to fit the unique interests and needs of multicultural consumers. The increasing diversity of the country bodes well for the beauty industry. Custom-blended beauty products is one area in particular that shows promise as these products resonate with women who may find it difficult to match their skin color and undertones or find the right products for their hair texture.
For instance, two thirds (66%) of Hispanic women say they create complex makeup looks, compared to 51% of US women overall. Hispanic women who perform a beauty routine are also more likely to be interested in multi-purpose beauty products (49% vs 41% women overall), in-shower body products (36% vs 27% women overall) and online beauty tools (31% vs 16% women overall). Meanwhile, Black women are more likely to be interested in trends surrounding natural beauty products (64% vs 45% women overall).
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