Diversify with Minority Entrepreneurs
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Melissa Butler started the Lip Bar by making her own natural lipstick in her kitchen that she couldn't easily find in stores.
For Dallas entrepreneur Regina Merson, it was her lifelong fascination with makeup, inspired at an early age when watching telenovelas as a girl in Mexico, that led her to launch Reina Rebelde, a brand aimed at Latinas.
Regina Merson dropped her legal career to start Reina Rebelde, a makeup company that caters to Latina women.
Regina Merson dropped her legal career to start Reina Rebelde, a makeup company that caters to Latina women.
Marlena Stell quit her job as a music teacher when her Makeup Geek tutorials on YouTube began to take off. She later started her own line out of her parents' basement that has blossomed into a $22 million company.
These are some of the female entrepreneurs behind the eight new cosmetics brands — most of which are geared toward women of color with medium to dark skin tones — soon to be in the beauty aisles of Target stores.
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