Wednesday, December 14, 2011

CEW: A Look at the Hispanic Market

December 14, 2011
CEW’s next Women & Men in Beauty Series - New York on Thursday Jan. 19, 2012, will zero in on Marketing Beauty to the Hispanic Consumer. Hispanics make up the largest minority population in the U.S. at 50+million. This group is also the fastest growing segment. Attendees of the seminar will learn how these brands are addressing the needs of the Hispanic consumer and hear the latest data on this growing demographic from Univision.
Featured guest include:
•Graciela Eleta,senior vice president in the Client Development Group (CDG) at Univision Communications, Inc, the leading media company serving Hispanic America.
•Linda Levy, vice president, merchandise marketing for cosmetics and fragrances at Macy’s. Additionally, she leads Marketing Customer Centricity for all families of business at the company.
•Alexandra Vegas, director of the multicultural business development organization, Procter & Gamble Alexandra (Alita) Vegas started her marketing career over 17 years ago, as a hair care Assistant Brand Manager in Procter & Gamble’s Caracas - Venezuela office.

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