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Hispanics in the US! What will be the impact on make-up?

www.nlcamerican.org 

The Hispanic population already represents the largest minority group in the United States, since one out of six American is part of it. According to several recent surveys, the purchasing power of the US Hispanic population would place this community in 16th place among the largest economies in the world.
A purchasing power that increases faster than other communities, whether African Americans or Natives.

The influence of Mexico

Mexico is the second largest economy in Latin America after Brazil. Mexican women pay great importance to their beauty. On average, a Mexican woman spends 48 minutes every day in her bathroom. She makes up herself up slightly. She highlights her eyes with brown Mascara and an eyeliner. The lipstick she chooses will be in dark shades: purple, brown or plum just like her eye shadow. And she uses very little foundation.
Results concerning Mascara are satisfactory given its low cost. It is a key product for Mexican women. Eye shadows are progressing thanks to high added value products while many limited editions were launched to stimulate demand.

Skin care products continue to grow in spite of the competition in body care and face care products. Consumers are looking for more multifunctional products. Skin lightening products continue to grow in retail stores, department stores or direct sales.