Another Trend is Co-Washing
It is the practice of cleansing one's hair with conditioner instead of shampoo. The clarifying segment of conditioners has been growing exponentially. Ouidad's Curl Co-Wash is among the leading items in the segment.
Meanwhile, hair oils is an area that is losing some steam, with sales down 6% in chains and 5% in independents in 2014. Although the segment, which was pioneered by Moroccanoil, has reached maturity, some items experience rapid sales growth in 2014, including Bumble and bumble Hairdresser's Invisible Oil, which triples in dollar volume.
The National Latino Cosmetology Association is a non profit membership organization.
earn more visit NLCAmerican.org or call O: 1(702) 448-5020 x2 Industry Relations.
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