In-cosmetics Asia 2014: 100% Free Education and 100% Inspiration
By: In-cosmetics Asia
Posted: August 19, 2014
in-cosmetics Asia
With the Asia-Pacific region already one of the fastest-growing cosmetics markets in the world, this year’s in-cosmetics Asia, the largest pan-Asian personal care ingredients show of its kind, is a must-attend event for companies looking to break into or expand their business in the region, offering unrivaled networking and educational opportunities.
For the first time in the history of the show, visitors will be able to take advantage of the 100% free Educational Programme. Also, on offer will be 1,000s of raw materials and ingredients that can be used to develop creative product concepts that meet consumer demand and expectations.
More than 400 exhibitors from countries Australia, China, India, Japan, South Korea, Malaysia and Thailand (among others) join a host of global businesses focusing on the Asia-Pacific region. New exhibitors include Bayer Material Science (China), Macrocare Tech (South Korea) and Nusil Technologies (USA); meanwhile, the event also welcomes back BASF (Germany), DuPont Tate & Lyle BioProducts (USA), Ingredients Plus (Thailand) and Solvay (Singapore).
Japan Country Focus
Japan ranks as the world’s 4th largest cosmetics market with value sales at US$39 billion. Renowned for quality, innovative ingredients and finished products, it is famous for its ritualistic and purifying beauty routines. It’s now also a country with an ageing population. These trends and more will be explored as part of this year’s Country Focus on Japan.
Visitors can follow the Japan Product Trail to ensure they get a good flavour of how Japan is shaping today’s cosmetics and personal care market. The trail will lead them to exhibitor stands where projects inspired by the land of the rising sun will be displayed. Making it easy for visitors to target exhibitors from Japan, a Japan Pavilion will house exhibitors hailing from this innovative country.
Attendees can also hear from experts in the Marketing Trends Presentations where sessions will examine the country’s leading growth areas—from natural beauty formulas and eco packages to all-in-one products and, of course, anti-ageing. It’s also important not to forget that Japanese men are almost as interested in skin care as their female counterparts, another topic set to be explored.
Innovation, Ingredients and Insight
The Educational Programme at this year’s show includes several new additions. A purpose-built Interactive Formulation Lab, complete with lab equipment, is exclusively for formulators, R&D, technicians and chemists. Sessions hosted by the likes of BASF, Dr Straetmans, Gattefossé and Lipoid Kosmetik will cover a range of disciplines to hone skills and impart best practice knowledge on developing formulations.
Smell is one of the most important senses for consumers in beauty and skin care, and the new Fragrance Zone will provide a dedicated space where visitors can source fragrance ingredients, as well as discuss the technical challenges involved with adding fragrance to beauty and personal care products.
Visitors can draw on global expertise that will improve knowledge about new trends, markets and regulation and provide inspiration for new product development.
Find our more and register for free show entry at in-cosmetics Asia.
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