Posted: February 21, 2014
the world’s largest beverage company and home to one of the world’s
most iconic brands—Coca-Cola, whose mission is to inspire moments of
refreshment, optimism and happiness. Several of the company’s most
recognized brands—including Coca-Cola, Diet Coke, Coke Zero, Cherry
Coke, Vanilla Coke, Sprite and Fanta—will be the inspiration for a line
of OPI limited edition nail lacquers that will launch internationally in
June 2014.
“We’re excited to partner with OPI, a preeminent nail polish brand
with global reach and influence among our core target teen audience,”
said Kate Dwyer, group director, worldwide licensing, The Coca-Cola
Company. “Coca-Cola has a long history of collaborations with beauty and
lifestyle brands to further connect with consumers and tastemakers in a
way that is meaningful and relevant for them.”
“As the global leader in the professional nail industry, OPI is
thrilled to partner with the world’s top beverage company, The Coca-Cola
Company,” remarked Suzi Weiss-Fischmann, OPI co-founder and executive
vice president. “These two iconic brands truly deliver happiness in a
bottle—whether it’s a refreshing, invigorating sip of Coke or a set of
fingers and toes perfectly polished with OPI nail lacquer.”
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