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AMERICAN CREW AND HARLEY-DAVIDSON JOIN ITS VALUES IN THE NEW STYLE FOR THE ROAD CAMPAIGN

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American Crew® , a professional leader in caring for men, and Harley-Davidson Motorcycles® , have partnered to reclaim the values ​​they share. These two iconic American brands, known worldwide for paying homage to their heritage, will work together to create unique experiences and events for men around the world.

" This collaboration with Harley-Davidson is a milestone in the life of American Crew, which is about to celebrate its 25th anniversary by serving professionals and consumers," says David Raccuglia , founder of the American Crew® brand . "We hope to connect brands through our shared values ​​of freedom and self-expression."

Raccuglia, a prominent editorial photographer, filmed the next American Crew® and Harley-Davidson® campaign , Style for the Road , in Marfa, Texas, last spring. The two brands will join in several social media activations and public relations initiatives in the course of the partnership, including the celebration of the 115th anniversary of Harley-Davidson®.

About American Crew®
Driven by David Raccuglia in 1994, American Crew became the professional leader in men's personal care, defining men's style, hair care and personal care trends. Today, American Crew is distributed in more than 30,000 salons in more than 40 countries. The family of personal care products from American Crew offers everything necessary to create and care for masculine styles, including the products of hair, body, shaving, style and fragrances categories, available exclusively in salons, barber shops and authorized stores.

About Harley-Davidson Motor Company®
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom cruises, tours and motorcycles, driving experiences and events, and a complete line of Harley-Davidson® motorcycle parts, accessories, general merchandise, riding gear and clothing.