Latinos Are Trendsetters
www.nlcamerican.org
Hispanic men and women are over-indexing for beauty purchases, with U.S.-born consumers outpacing foreign-born counterparts, with spending rising alongside higher incomes. The same divide is seen between English and non-English speakers. Mass merchandisers and drug channels are preferred by U.S.-born Hispanics, while bulk/club retailers are preferred by foreign-born consumers.
Hispanic consumers communicate extensively about beauty brands on social media, according to Media Post, requiring brands to boost their social listening. Tracking the latest hashtag trends is one method for engagement.
No comments:
Post a Comment