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 Demand for Organic Beauty to Grow to Over $13 Billion

by 2018, Report Says


The global demand for organic personal care products was over $7.6 billion in 2012 is expected to reach $13.2 billion by 2018, growing at a CAGR of 9.6% from 2012 to 2018.
The global organic personal care products market witnessed steady growth in recent years due to increasing consumer concerns regarding personal health and hygiene. In addition, widening distribution channels and new product development are the other factors that contribute to the market growth. However, limited shelf life, raw material supply and a stringent regulatory scenario are expected to be key challenges to market growth over the next five years.
Skin care products dominated the demand in the global organic personal care products market in 2011, with a 32.1% share, followed by hair care and cosmetics segments. In terms of revenue, the market for organic skin care products is expected to grow at a rate of 9.9% from 2012 to 2018. Demand for the three segments increased due to the entry of large multinationals in the organic personal care products space giving them tremendous visibility and increasing their accessibility across varied consumer segments. The three segments are also expected to dominate the global organic personal care market in the coming years.
North America accounted for 34.8% of the global demand in 2011 and is expected to grow at a CAGR of 9.8% from 2012 to 2018. Europe and Asia Pacific followed North America in terms of organic personal care product consumption. This dominance is driven by new product launches and widening distribution channels. Asia Pacific is expected to be the fastest-growing region at an estimated CAGR of 9.7% from 2012 to 2018, due to rising consumer incomes, changing lifestyles and increasing awareness and demand for organic personal care products. Japan and China dominated the Asia Pacific market, together accounting for over 64% market revenue in 2011.
At the country level, the U.S. was the largest market for organic personal care products followed by Japan and Germany. The U.S. demand for organic products is estimated to grow at a CAGR of 10.2% from 2012 to 2018. Strong awareness about the efficacy of organic personal care products and lifestyle changes are key drivers in this region. Countries such as India, China, Brazil and Mexico offer huge market opportunities for organic personal care products as well. Some of the leading brands in the organic personal care products market include Bare Escentuals, Aveda, Burt's Bee, Origins, Kiehls, The Body Shop, and others.