Tuesday, May 7, 2013

@nlcamerican.org#NLCA

Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013

Latinos view shopping not so much as a chore; instead it’s “a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities to engage.” They go on to say: “The study is part of a landmark global research initiative, PeopleShop, focused on illuminating cultural, geographical and economical influences that impact how and why people shop around the world.”

Hispanics Shop with Their Senses
  • 55% Hispanics vs. 38% Non-Hispanics – like to touch and feel a product
  • 36% Hispanics vs. 13% Non-Hispanics – think it’s fun to immerse themselves in the store atmosphere
  • 49% Hispanics vs. 19% Non-Hispanics – judge product quality by product packaging
Social Shopping (online and offline)
  • 37% Hispanics vs. 17% Non-Hispanics – reach out to friends and family
  • 36% Hispanics vs. 18% Non-Hispanics – share opinions and write reviews
  • 48% Hispanics vs. 31% Non-Hispanics – use social networking sites
Mobile and Tablet Shopping
  • 56% Hispanics vs. 33% Non-Hispanics – shop mobile with a phone
  • 43% Hispanics vs. 25% Non-Hispanics – shop with a tablet
Trendsetting (Hispanics are more than twice as likely vs. non-Hispanics to):
  • 41% Hispanics vs. 18% Non-Hispanics – follow the trends
  • 31% Hispanics vs. 14% Non-Hispanics – like to try new products first
  • 30% Hispanics vs. 13% Non-Hispanics – like to be first to share with friends
Radio, Billboards and Infomercials (Still Rank High Amongst Hispanic Consumers)
  • Radio: 72% Hispanics vs. 46% Non-Hispanics
  • Billboards: 59% Hispanics vs. 35% Non-Hispanics
  • Infomercials: 52% Hispanics vs. 23% Non-Hispanics
The Hispanic community is rapidly becoming the most influential voice in pop culture, business; their trendsetting impact will make or break the success of those seeking to gain brand popularity and market share.

No comments: