Latinos view shopping not so much as a chore; instead it’s “a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities to engage.” They go on to say: “The study is part of a landmark global research initiative, PeopleShop, focused on illuminating cultural, geographical and economical influences that impact how and why people shop around the world.”
Hispanics Shop with Their Senses
- 55% Hispanics vs. 38% Non-Hispanics – like to touch and feel a product
- 36% Hispanics vs. 13% Non-Hispanics – think it’s fun to immerse themselves in the store atmosphere
- 49% Hispanics vs. 19% Non-Hispanics – judge product quality by product packaging
- 37% Hispanics vs. 17% Non-Hispanics – reach out to friends and family
- 36% Hispanics vs. 18% Non-Hispanics – share opinions and write reviews
- 48% Hispanics vs. 31% Non-Hispanics – use social networking sites
- 56% Hispanics vs. 33% Non-Hispanics – shop mobile with a phone
- 43% Hispanics vs. 25% Non-Hispanics – shop with a tablet
- 41% Hispanics vs. 18% Non-Hispanics – follow the trends
- 31% Hispanics vs. 14% Non-Hispanics – like to try new products first
- 30% Hispanics vs. 13% Non-Hispanics – like to be first to share with friends
- Radio: 72% Hispanics vs. 46% Non-Hispanics
- Billboards: 59% Hispanics vs. 35% Non-Hispanics
- Infomercials: 52% Hispanics vs. 23% Non-Hispanics
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