Saturday, March 17, 2012


BOLOGNA, ITALY (March 16, 2012) – The 45th edition of Cosmoprof Worldwide Bologna closed March 12, 2012 while confirming the substantial solidity of the Exhibition and maintaining a positive outlook for the future.
175,703 attendees in four days confirm that Cosmoprof is one of the most international shows among the largest Italian exhibitions. It’s a cornerstone event for foreign exhibitors, which have increased by 5% this year, as well as for international attendees, which were more than 40,000.2,320 exhibitors coming from more than 70 countries and as many as five new Country Pavilions: Mexico, California, Brazil, The Netherlands and Romania, which brings to 20 the number of collective exhibitions of manufacturing countries attending the show.
“Thanks to such results Cosmoprof Worldwide Bologna confirms its role as the leading global industry rendezvous," states Duccio Campagnoli, President of BolognaFiere and SoGeCos, the event organizer. "Such goal has been achieved with concreteness and commitment, which is a further drive for the BolognaFiere project to restart from this edition to strengthen its position as the largest international platform of the cosmetic and wellness industry and to give an even stronger support to the Made in Italy products. This is why we are really pleased with the confirmation given by the impressive attendance of foreign visitors.”“Cosmoprof also confirms that Bologna can host very large events," said Campagnoli. "This recommends us to work aiming at placing both the Bologna Show and the city among the big destinations and the largest international show venues.” The events that brought the largest brands to Bologna with the Awards of the Accademia del Profumo and Elle Beauty for the products that have received the most votes in Italian perfumery shops and the many meetings and conferences of buyers are definitely worth noting and were much successful.The remarkable data of the online presale at are also worth noting thanks to more than 46,557 tickets sold and huge browsing on the website with 652,508 hits: the most numerous ones, being from USA, France and England. The attendance of over 600 journalists accredited by the Press Office and the attention given by both general and specialized media with tens of TV appearances that broadcasted the face of Cosmoprof are also to be underscored as a further confirmation of the event success.The members of the Italian Association of Cosmetic Manufacturers (Unipro) expressed their satisfaction together with President Fabio Rossello who says “This Cosmoprof is concrete: during the show, the industry responded with innovation and courage to the requests from International buyers visiting Bologna from across the world. This new edition of Cosmoprof infuses us with bright optimism for the future thanks to the commitment of the BolognaFiere Group, the cooperation with Unipro, and the synergy between our association and the organization of the event.”

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