Tuesday, December 7, 2010

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 U.S. PAVILION AT MAJOR INTERNATIONAL COSMETICS SHOW IN HONG KONG, A FOCAL POINT IN THE FAR EAST


Washington, DC – February 25, 2010.

  The U.S. Department of Commerce has granted Trade Fair Certification to SoGeCos of Milan, Italy, to organize the official U.S. Pavilion at Cosmoprof Asia 2010, Hong Kong, November 10-12, 2010. Renowned as the largest international beauty showcase in the Asia Pacific region, the 15th edition of the show will be held at the Hong Kong Convention & Exhibition Centre. The themes include
professional beauty salon and spa products and equipment; hair products, equipment and salon furnishings;
perfumery, cosmetics and toiletries; contract manufacturing and private label; raw materials, and packaging and machinery. 2009 Results: Cosmoprof Asia 2009 featured 1,412 exhibitors from 39 countries and regions, 40,000 visitors from over 100 countries, and 18 national and group pavilions, including the U.S. Pavilion, which had 43 exhibitors. Among the visitors, there were top buyers from Australia, China, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and the United States.
Cosmoprof Asia is organized by Cosmoprof Asia Ltd, while the U.S. Pavilion at the show is organized by
SoGeCos Americas in the U.S. The event has the support of the DOC’s staff in both the United States and
Hong Kong. U.S. Commercial Service Hong Kong staff promotes the U.S. Pavilion before the show under the “Asia Now” program and brings in scores of potential buyers from other countries in the region. The staff also counsels U.S. exhibitors on site, as well as enlists regional CS trade specialists to meet with U.S. companies. By supporting this event, the DOC recognizes the capability and exhibition experience of the organizer of theU.S. Pavilion, SoGeCos, and the potential of this market for U.S. industry exports. Companies participating in the U.S. Pavilion are provided with an excellent venue to establish or expand overseas distribution, generate sales leads, identify licensing and joint venture partners, find new customers, meet with existing clients, introduce new products, assess the needs of the Hong Kong and Pacific Rim market, and evaluate competitors.The DOC’s Trade Fair Certification (TFC) Program is a cooperative arrangement between private sector show organizers and the U.S. Government. The TFC Program seeks to broaden the base of U.S. exporters, particularly new-to-export and new-to-market companies, by introducing them to key trade fairs where they can meet their export objectives. For additional information about attending or exhibiting at Cosmoprof Asia, contact Alessandra Allegri of Sogecos in Milan at alessandra.allegri@cosmoprof.it, phone 39-02-454708-216, or go to the official show website at www.cosmoprof-asia.com. For more information about the Trade Fair Certification Program, contact Ed Kimmel

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