By Andrew McDougall, 30-Sep-2010
At present, the cosmetics industry is focusing on launching organic cosmetic products due to consumers becoming increasingly more conscious about the chemicals used in cosmetics products and their harmful effects.
In light of this, increasing acceptance of organic and herbal-based cosmetic products will drive the cosmetics industry in the near future, RNCOS identified in its latest monitory report entitled ‘Cosmetics Trends’.
The natural movement has been characterized by the emergence and mainstreaming of ingredients such as aloe vera and jojoba oil, as well as approaches such as herbal, botanical, "green" and organic. Consumers have become more knowledgeable and well travelled, and this in turn has increased demand for these products.
Growing ‘herbal’ market trend
In addition, a new concept of ‘Herbal Medicine’ is paving its way to the skin care industry, according to the RNCOS report. It says personal care companies are globally exploring the markets to tap into the growth potential of this segment.
Regulatory bodies are also ensuring that consumers have full knowledge about the ingredients of products and thus focusing on labeling.
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