NATIONAL LATINO COSMETOLOGY ASSOCIATION (NLCA) & PBA JOIN FORCES

In a collaborative effort, NLCA and PBA will continue to join forces on an ongoing basis to promote Latino beauty professionals and their prominence in the industry. Additionally, both parties seek to raise awareness regarding the purchasing power the Latino market represents to the beauty industry along with the products and services they desire. As part of this strategic partnership, NLCA will provide additional support promoting the International Salon & Spa Expo (ISSE is a production of PBA) to its members and play a larger role as a featured presenter at ISSE’s Latino Fashion Theater. With ISSE being held in Long Beach, CA, and as the West Coast’s largest beauty event, it is a natural fit to tap into Southern California’s diverse Latino community to be a part of the show.

“There is a lack of outreach in our industry for education and training for the Latino professional. NLCA provides an outreach to the community on behalf of the PBA. PBA is providing focus and creating opportunity with NLCA by providing education and training to the Latino Market,” says Julia Zepeda, NLCA Founder and CEO.